Since the founding of SUSgallery,
the main logo has been cherished.
Now, in addition to that,
we have created a new monogram logo.
The design team first deconstructed
and then reconstructed the spirit
and key characteristics of SUSgallery as a brand.
"SUSgallery is guided by...
・ The spirit of sustainability.
・ The meticulous craftsmanship of artisans.
・ Minimalistic design.
・ The creation of stainless-steel vacuum flasks.
As part of SUSgallery's brand concept,
we wanted to embody the spirit of sustainability in the logo as well.
As a result, we decided to design it so that
a single letter is used in a circular, continuous manner.
From the idea that a reversed 'S' can also resemble a 'g',
we explored the concept of circulating the initials of 'SUS' and 'gallery.'
Through this process, we experimented with various forms.
The new logo that symbolizes our craftsmanship and the transformation of shapes and values,
representing the essence of our creative process.
Though made up of letters, the shape appears like a figure,
adorned with elegant, art-like decoration
while maintaining a minimalist composition.
The intricate curves of the script express the spirit of artisanship,
where each product is crafted with care,
embodying both the history of meticulous craftsmanship
and a forward-looking dedication to shaping the future.
Brand Color
When titanium is heated, it gradually transforms into a beautiful blue color.
In response to the passion of SUSgallery's artisans who work with titanium,
we selected "Titanium Blue" as the new brand color
to embody the process of titanium warming and changing hue.
"Rows of small houses with blue roofs,
Small shops with blue curtains hanging down,
Small people in blue kimonos, constantly smiling."
"In front of almost every house,
you can see indigo spread out on small mats,
drying in the sun."
Source: Excerpt from " Glimpses of Unfamiliar Japan "
Lafcadio Hearn (Koizumi Yakumo), born in Greece,
wrote these words about the scenes he encountered
when he arrived in Japan in 1890.
With a long history of being cherished and a commitment
to preserving the traditions of Japan, the 'Blue Country,'
we aim to become a product that represents 'Made in Japan'.
...With this passion in our hearts,
we continue to craft our products with care every day.
The new logo and brand color
will be engraved as a mark of authenticity
on various SUSgallery products going forward.
When you make a purchase, be sure to look for it!